diff --git a/assets/js/app.js b/assets/js/app.js
index d5d5f70..ca50218 100644
--- a/assets/js/app.js
+++ b/assets/js/app.js
@@ -264,7 +264,6 @@ window.addEventListener("phx:close-search", (event) => {
 // connect if there are any LiveViews on the page
 liveSocket.connect()
 
-
 // expose liveSocket on window for web console debug logs and latency simulation:
 liveSocket.disableDebug()
 // >> liveSocket.enableLatencySim(1000)  // enabled for duration of browser session
diff --git a/config/prod.exs b/config/prod.exs
index b7a8764..1206242 100644
--- a/config/prod.exs
+++ b/config/prod.exs
@@ -16,6 +16,8 @@ config :ash_hq, AshHqWeb.Endpoint,
 # Do not print debug messages in production
 config :logger, level: :info
 
+config :ash_hq, :analytics?, true
+
 # ## SSL Support
 #
 # To get SSL working, you will need to add the `https` key
diff --git a/lib/ash_hq_web/templates/layout/root.html.eex b/lib/ash_hq_web/templates/layout/root.html.eex
index 0aecd4a..e7f1e13 100644
--- a/lib/ash_hq_web/templates/layout/root.html.eex
+++ b/lib/ash_hq_web/templates/layout/root.html.eex
@@ -6,6 +6,9 @@
     <meta name="viewport" content="width=device-width, initial-scale=1.0"/>
     <%= csrf_meta_tag() %>
     <%= live_title_tag assigns[:page_title] || "Ash Framework" %>
+    <%= if Application.get_env(:ash_hq, :analytics?) do %>
+      <script defer data-domain="ash-hq.org" src="https://plausible.io/js/plausible.js"></script>
+    <% end %>
     <link phx-track-static rel="stylesheet" href="<%= Routes.static_path(@conn, "/assets/app.css") %>"/>
     <script>
     const configuredThemeRow = document.cookie